HBA Global Expo recently launched a Social Networking App — powered by Vivastream — that enables visitors to easily find and connect with the attendees and companies that matter most to them. The app is designed to increase the volume and effectiveness of networking for visitors and exhibitors at HBA Global. Utilizing the complimentary Social Networking App, users can register their interest in a wide range of topics ranging from Anti-Aging to Wellness. Within each selected topic, they can then indicate whether they are interested in learning more about the topic or if they can provide help. The app uses the data along with profile information from tight social media integration to determine points of commonality and then builds for each user a personalized, top 50 list of “Who To Know™” at the show. As usage increases, the app “gets smarter” and updates the lists .

“The HBA Social Networking App has evolved out of customer feedback requesting that attendees, exhibitors, and speakers have the ability to find the perfect matches for their needs in an environment with so many potential leads,” said Jill Birkett, director of UBM Live’s Beauty & Wellness Portfolio. “With this social application, we are putting a powerful tool into hands of our visitors to help them easily find and connect with others that will help them achieve their objectives.”

To build your HBA Global “Who To Know™” list, visit www.vivastream.com/events/hba-global-expo.